Intimately linked to the history of shaï and atay in Morocco, Al Arche tea, today Sultan Tea, played a major role in the evolution of a whole people, creating tea as a national symbol. Moroccans opened their doors and tea entered the culture through a ceremony that the ""Makhzen"" and large Moroccan families established for all occasions. The Sultan brand gives tea a new identity. ""Atay"", the Moroccan tea was born ... Over the next seven decades, in the secret of the Sultan teahouse, the men and women were trained by Moul Atay and refined the ""homemade methods"" that make Sultan Tea what it is today.
Hadj Hassan Raji, nicknamed "Moul Atay", a pioneer of tea in Morocco, helps to discover it in his country
Hadj Hassan develops new blends that coordinate with the Moroccan taste
Innovation & range extension meets regional needs through different qualities rated from 1 to 6 stars
Launch of the first range of infusions in Morocco: Good night, Mint Tea & Chamomile
A new wide range of authentic Moroccan blends is launched
Premium line of the brand Moul Ataï with 2 references; Al Atik & Annafis
Launch of the Hospitality range inspired by Moroccan traditions
Launch of Texpress, the tea solution for professionals
Launch of the Excellence, Tea Sticks and Tea Caps ranges
Opening of the Sultan Tea Factory
Launch of the exclusive Black Tea collection range
Inauguration of the world's largest green tea factory, "Sultan tea factory"
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