Over 80 Years Of History | Sultan Tea

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Intimately linked to the history of shaï and atay in Morocco, Al Arche tea, today Sultan Tea, played a major role in the evolution of a whole people, creating tea as a national symbol. Moroccans opened their doors and tea entered the culture through a ceremony that the ""Makhzen"" and large Moroccan families established for all occasions. The Sultan brand gives tea a new identity. ""Atay"", the Moroccan tea was born ... Over the next seven decades, in the secret of the Sultan teahouse, the men and women were trained by Moul Atay and refined the ""homemade methods"" that make Sultan Tea what it is today.

The story of Sultan Tea can be summarised into 10 key dates...

1936

Hadj Hassan Raji, nicknamed "Moul Atay", a pioneer of tea in Morocco, helps to discover it in his country

1958

Hadj Hassan develops new blends that coordinate with the Moroccan taste

1993

Innovation & range extension meets regional needs through different qualities rated from 1 to 6 stars

2000

Launch of the first range of infusions in Morocco: Good night, Mint Tea & Chamomile

2003

A new wide range of authentic Moroccan blends is launched

2008

Premium line of the brand Moul Ataï with 2 references; Al Atik & Annafis

2009

Launch of the Hospitality range inspired by Moroccan traditions

2010

Launch of Texpress, the tea solution for professionals

2013

Launch of the Excellence, Tea Sticks and Tea Caps ranges

2015

Opening of the Sultan Tea Factory

2016

Launch of the exclusive Black Tea collection range

2018

Inauguration of the world's largest green tea factory, "Sultan tea factory"

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